Benchworks’ Health System Marketing Division Named One of the Most Innovative of 2018 by PM360

CHESTERTOWN, MD.- PM360, a leading trade magazine for marketing decision makers in the pharmaceutical, biotech, medical device, and diagnostics industries, has named Benchworks Inc.’s Health System Marketing as one of the most innovative Divisions of 2018.

Health System Marketing, launched earlier this year, is designed to help organizations navigate the growing maze of tech solutions to determine the most relevant and effective tools for a particular hospital or health system, based on its needs and patient population. The division is led by Lisa Wolfington, who has more than 20 years of experience in healthcare marketing, communications, and public affairs for hospitals and health systems across the Mid-Atlantic region.

Health System Marketing was selected as part of PM360’s 7th Annual Innovations Issue published each December. This issue was established to serve as a guide to the year’s most innovative Companies, Startups, Divisions, Products, Services, and Strategies from within the healthcare and life sciences industries. This comprehensive overview of the year’s most innovative achievements in these six categories helps other companies in the industry to find potential partners and offerings that can help them advance healthcare and life sciences.

PM360 received hundreds of submissions from across the healthcare and life science industries. The editorial staff of PM360 evaluated each submission and selected their picks for the most innovative, regardless of category. Ultimately, more than 60 total innovations were featured in the issue. Within the Division category, a total of 8 divisions were featured.

“Benchworks is delighted to be featured once again in PM360’s Innovations Issue, this time for our Health System Marketing division,” said Thad Bench, CEO of Benchworks. “We recognized that health organizations could use a trusted partner to help them identify and integrate the right technology solutions to simplify the patient journey and more precisely target and engage customers. So we created HSM—because ultimately, a wider use of technology ensures a seamless patient experience, adds value to a company’s brand, and increases patient loyalty.”

All of this year’s selections can be found at: http://www.pm360online.com/pm360-presents-the-2018-innovators.

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~ Benchworks Inc.

Benchworks Inc. is dedicated to advancing the commercial goals of life science clients through a family of companies that provide award-winning strategy, design, production and implementation of complete marketing, branding, pharmaceutical distribution and commercialization services. Benchworks Inc. includes: Benchworks Health, a full-service communications agency, and Safe Chain Solutions, a national distributor of pharmaceutical products and medical supplies. For additional information, please visit www.benchworks.com or call 800-536-4670.

PM360 is the premier, must-read magazine for marketing decision makers in the pharmaceutical, biotech, medical device, and diagnostics industries. Published monthly, PM360 is the only journal that focuses on delivering the full spectrum of practical information necessary for product managers and pharmaceutical marketing professionals to succeed in the complex and highly regulated healthcare environment.
The journal’s editorial focuses on issues that directly impact critical decision making, including: planning and implementation of cutting-edge strategies, trends, the latest technological advances, branding/marketing, advertising/promotion, patient/professional education, sales, market research, PR, and leadership.